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Table of Content
Blog Summary:
The blog discusses why Shopify is a user-friendly platform for your e-commerce store. It compares Shopify to other options and then discusses nine top advantages. The blog primarily focuses on Shopify benefits but also demonstrates WordPress as an alternative with some unique perks.
Table of Content
The rise of e-commerce has sparked new possibilities for business owners. In today’s interconnected world, you no longer need brick-and-mortar stores to launch your business. E-commerce platforms simplify setting up an online shop to reach a global audience.
The e-commerce market has been experiencing explosive growth, and this trend is expected to continue for years to come. However, to succeed in this competitive domain, your online store needs to be both functional and visually appealing.
However, It’s a daunting task to build an eCommerce store from scratch. That’s why many entrepreneurs turn to a hosted platform. One such prevalent eCommerce platform, Shopify, is the largest eCommerce platform in the United States, with 28% of online stores using its services.
Shopify stands out among other platforms in many other ways due to its user-friendly solution that combines high quality, robust features, and efficient operation. There are several benefits of Shopify for building your online store. We’ll explore them in detail below and compare Shopify with other platforms to find out why it’s a great choice!
Shopify is a secure and reliable platform that enables quick and easy setup of your online store. It’s particularly well-suited for beginners because it doesn’t require any coding knowledge. Shopify makes it possible for you to build a custom store and design a professional-looking website to sell your products.
Moreover, it offers pre-made themes and a user-friendly interface to customize your Shopify store. Additionally, you can manage products, add photos and descriptions, set prices, track inventory levels, and manage stock. Shopify integrates with some external payment gateways, so accepting payments from customers is more secure than ever.
With Shopify, you can grow your business with just a few clicks. The built-in marketing tools help you reach new customers and promote your store. Sell on social media platforms and marketplaces to expand your reach. Gain valuable insights into your sales and customer behavior to make informed decisions.
Shopify is an all-in-one solution for anyone looking to launch a successful online store. They offer a free trial, so you can test it out before committing to a paid plan.
If you’re confused about whether to go for Shopify or other platforms, this comparison table will help. It highlights the key features that matter most to startups and SMEs.
| Feature | Shopify | WooCommerce (WordPress) | BigCommerce | Wix |
|---|---|---|---|---|
| Ease of Use | Easiest | Moderate | Easy | Easiest |
| Pricing | Monthly subscription | Free | Monthly subscription | Monthly subscription |
| Scalability | Scales well for most businesses | Limited scalability for high-volume online stores | Scales well for most businesses | Limited scalability for high-volume stores |
| Design & Customization | Wide range of themes, moderate customization | Highly customizable with plugins and themes | Wide range of themes, moderate customization | Easy-to-use design tools, limited customization |
| App Marketplace | Shopify app store is large with tons of features | Large plugin library (free and paid) | Growing app marketplace | Limited app store |
| Transaction Fees | 2% – 3% (depending on plan) | No transaction fees (payment gateway fees apply) | Depending on plan | Depending on plan |
| Security | Secure and PCI-compliant | Requires security plugins and updates | Secure and PCI-compliant | Secure and PCI-compliant |
Business owners can benefit from the Shopify platform for their online store. Below, we’ve outlined a few of the major benefits that make Shopify a compelling choice for your e-commerce business.
Shopify is an easy-to-use platform, even if you don’t know how to code. This is why business owners love Shopify the most. Its intuitive interface simplifies tasks like adding products, managing inventory, processing orders, and creating discount codes.
Shopify’s drag-and-drop editing tool enables users to customize their online store’s layout without needing to write complex code. Moreover, Shopify’s platform offers web hosting. Hence, business owners can get all the technical infrastructure needed from the platform itself to establish their online stores.
Shopify offers a selection of pre-designed themes, but you have complete authority over the look and feel of your online store. The customizable themes are visually appealing as well as mobile-friendly.
They also establish a strong foundation for your brand identity. You can further customize Shopify themes using the built-in editor. You can also develop a custom website by getting in touch with a Shopify development company.
The Shopify online store easily adapts as the business grows. Additionally, it provides a range of subscription plans that accommodate all business types. Online store owners can seamlessly upgrade the plan as their sales volume increases to gain the advantage of additional features and functionalities.
Hence, there is no need to migrate to a completely new platform when the business expands.
Today, mobile devices are widely used. To cope with this new age, online stores must be mobile responsive and function flawlessly across various devices. Shopify supports mobile responsiveness and automatically adjusts its layout to display perfectly on desktops, tablets, and smartphones.
Hence, Shopify store owners can provide a hassle-free user experience to their customers.
Shopify handles the behind-the-scenes tech so you can focus on running your business. This includes server maintenance, security updates, and data backups. Their platform utilizes industry-standard security measures to safeguard the customer information and financial transactions.
Therefore, you can run your business freely without worrying about managing a secure online store.
You can integrate Shopify with many popular payment gateways. Hence, customers can choose their preferred payment methods during checkout. This flexibility builds trust and convenience, which ultimately leads to higher conversion rates.
Additionally, Shopify payments eliminates the need for a separate merchant account for most businesses, simplifying the setup process.
Shopify offers built-in marketing tools to help you reach your target audience and promote your products. You can create email marketing campaigns, leverage discount codes and promotions, and even generate gift certificates to incentivize purchases.
Shopify also integrates with various social media platforms. Therefore, you can seamlessly connect your store and reach new customers through social media integration.
Data is key to understanding your customers and making informed business decisions. Shopify offers comprehensive analytics and reporting tools that track your store’s performance. You can gain valuable insights into customer behavior, identify popular products, analyze traffic sources, and monitor key metrics.
This way, you can easily optimize your marketing strategies, product offerings, and overall store experience.
Shopify offers 24/7 customer support through various channels, including phone, live chat, and email. The support staff is knowledgeable and can assist you with technical issues quickly.
They also answer your queries about using the platform and provide guidance on best practices for running a successful online store. The support system ensures you have access to help whenever you need it.
The Shopify App Store has thousands of third-party apps that extend the platform’s functionality. These apps include features for everything from loyalty programs and social media marketing to abandoned cart recovery and advanced shipping options.
Therefore, you can tailor your store to your specific needs without needing custom coding.
For businesses that don’t want to hold their inventory, Shopify integrates seamlessly with dropshipping suppliers. This means you can list products in your store without having to sell physical products. When a customer makes a purchase, the order is automatically forwarded to the supplier, who ships it directly to the customer.
Shopify Plus, a higher-tier plan, offers a wholesale channel feature. This allows you to create a separate B2B portal for businesses to place bulk orders at wholesale prices.
It is possible to develop and sell applications directly through the Shopify App Store. This is a great way to generate additional revenue and reach a large audience of potential customers.
Shopify allows for headless commerce implementations. You can use Shopify to handle the back-end commerce functionality while using a separate front-end system to build a custom user experience for your store. This gives you more control over the look and feel of your store without sacrificing the benefits of the Shopify platform.
Get complete solutions to take your business online. Our experts can help you with everything from building custom features to integrating with third-party apps.
Now that you are completely well-versed in the advantages of using Shopify for your eCommerce business, it’s easy to decide on the right e-commerce platform. There are many other eCommerce platforms as well, which we compared in this post. So, it’s essential to ensure that what you choose consists of all the functionalities you need to reach your goals.
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Jayanti Katariya is the CEO of Moon Technolabs, a fast-growing IT solutions provider, with 18+ years of experience in the industry. Passionate about developing creative apps from a young age, he pursued an engineering degree to further this interest. Under his leadership, Moon Technolabs has helped numerous brands establish their online presence and he has also launched an invoicing software that assists businesses to streamline their financial operations.
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