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Table of Content
Blog Summary:
This blog is a short guide on the mobile app benefits to your customers that drive the success of the app. We will talk about how mobile apps have emerged as indispensable tools driving business growth with personalized experiences and user-centric designs shaping industries across the world.
Table of Content
An average user has at least 80 mobile apps on their phone. Yet, almost half of the apps on the app store have never been downloaded! Why? It’s because they just didn’t pique enough user interest. Generating user interest is the top priority for businesses because users will download and use apps only if:
Those mentioned above are the top three mobile app benefits a customer looks for while downloading an app, according to a survey conducted by Airship. On top of that, US customers have shown a significant change in their mobile phone usage habits. Compared to 2022, in 2023, US citizens check their phones 144 times a day, which comes to more than 4 hours a day!
In North America, the mobile app market is expected to grow annually at a CAGR of 13.8% till 2030. The year 2022 saw the largest revenue share of more than 42% for North America, while Asia Pacific came second closest with 32%.
IOS apps occupy more than 62% of global revenue share through in-app purchases and premium apps. The collective expenses from mobile ads reached USD 336 billion, in which, apps with subscriptions generated a revenue of USD 17.1 billion in 2022.
Customers spend 7 times more time on mobile apps, and 85% prefer mobile apps for shopping compared to websites. As of 2023, 50% of people are smartphone owners, and almost 70% of users will abandon an app if the mobile app design takes longer than a few seconds to load.
According to the data.ai State of Mobile 2023 statistics, there were 255 billion downloads, which shot up massively from 230 billion downloads in 2021. Similarly, another report by App Annie revealed that the year 2021 saw the release of 2 million new apps and games.
People spend 70% of their time on social media and photo apps. Gaming apps consume a significant amount of time at 10%, and entertainment apps steal away 7%. Brazil comes at the top for spending most of its time on mobile apps at 5.5 hours per day, whereas South Korea spends at least 23.7 hours on YouTube per month.
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Native mobile apps operate on a single platform and use a single programming language specific to that particular operating system. Developers can’t use any other language since they are built for just one platform. Most smartphones are built on Android or iOS operating systems. It means an app made for Android will only work for Android OS and vice versa.
These benefits of a mobile app are the reason why they provide an elegant user experience and user interface. Some examples of native apps include Spotify, WhatsApp, and SoundCloud. Spotify, for example, is also a tremendous cloud-native app as it allows users to store their music playlists.
These apps can be opened in any browser like Chrome or Safari. Even though they are similar to native apps, the convenience of mobile apps is lacking because it’s accessible only through a device’s browser. It adapts itself according to the user interface of a mobile device.
So, instead of installing the code on the device, it bookmarks the URL whenever it shows an option to install. Also known as Progressive Web Apps (PWAs), these apps don’t take up your device storage space. Some examples of web apps include Facebook and YouTube.
Hybrid apps are cross-platform apps that combine the features of a native app and a web app. Hybrid apps drive their functionalities by facilitating front-end technologies like JavaScript, Ionic, Cordova, and CSS.
Moreover, they also allow better accessibility to native device APIs with integrated hardware like Sencha Touch, Electron, Swift, and Flutter. These features make these apps easier to update since they don’t require continuous updates.
Sure, the numbers are encouraging for the CTOs and decision-makers looking to develop an app for the US market. However, they also need to understand that custom mobile app development needs to solve a pain point of their target audience.
The information can only serve as surface-level insights. Any company that wants to develop an app is looking for two essential things:
For that, companies must be able to provide the following benefits for their customers.
Interactive designs increase user engagement as compared to complicated designs. Hence, companies should design an app with customers as the focus. Users should be able to navigate through the app at their convenience. Companies can increase the efficiency of their apps by focusing on the return on investment and USP of the target audience.
For example, a mobile app development company can help in developing an e-commerce app where users can share their feedback and raise a complaint if they find any fault in it. It helps make things easier, and the whole process becomes more straightforward.
If you’re looking to improve customer communication and satisfaction, the key is how quickly and efficiently they can access your information. While you might be interacting with the customers in one way or another, a mobile app is a much more beneficial option. At least 1 in every 5 smartphone users spends around 4.5 hours a day using mobile apps.
Creative designers are helpful in improving the accessibility of an app by creating better user interfaces and making the customer experience meaningful. Other interactive features include push notifications and in-app messaging to engage with the users at any time.
Customers are more accustomed to personalized experiences because if they are surrounded by relevant products and services that speak to them and solve their pain points, it becomes easier to make a decision. Such digital experiences are essential mobile app benefits for both customers and organizations.
Mobile apps work by analyzing user behaviors, demographics, geographical locations, and languages specific to the target market. Ultimately, all these help in reaching the right customers with suitable products by setting preferences.
An app is a digital representative of an organization that acts as the driving factor in increasing brand awareness and loyalty. It enhances customer engagement through unlimited possibilities by creating a communication and designing strategy.
By keeping your customers engaged frequently, you are able to provide the right products and make your presence felt. Some of the ways that you can keep your customers interacting more with your app include adding gaming elements and offering app-exclusive content.
Mobile apps offer the ability to access its features offline with all the functionalities intact. The reason why mobile apps are so much more preferred over websites by customers is because all the relevant data is efficiently accessible in both online and offline modes.
Sometimes, customers make wishlists on the app whenever they are excited about a promotional offer or an upcoming discount. A website doesn’t provide offline functionality, so they won’t be able to access it when not online. An app stands out in this case because it can be updated about any product going out of stock or if any new relevant information is added.
If a loading screen doesn’t appear in less than 2 seconds, users would most probably abandon it. App loading and speed top the most crucial metrics and increase the benefits of a mobile app. Almost 53% of mobile users abandon the app if they have to wait longer than 2 seconds for an app to load.
Hence, reducing the app load time is essential for determining the performance of a mobile app. A native app has higher performance because it adapts itself according to the OS and loads faster. It is the difference between the point when a user launches the app and the point when they start interacting with it.
Customer support is one of the most prominent mobile app benefits that users can avail from an efficient app. It’s quicker and much easier to build long-lasting customer relationships with customers if an organization has an app to communicate with them.
With an app, it’s easier to convey their issues by attaching related images and instant chatting. It also saves time and resources for an organization because an app is capable of providing many convenient features. They can develop order-tracking features and resolve all their related queries without contacting customer service.
Mobile apps offer a wide range of options to keep a record of stored data. Such a database needs high protection because it contains the personal information of customers when they browse your app and key in their details. Apps provide enhanced security when the authorized staff accesses such data.
Moreover, the security of mobile apps also increases the accountability from the concerned authorities in addition to providing better avenues to serve customers better. A custom-designed application solely for solving a specific pain point of the target audience, secured data storage provides immense benefits.
As your business grows, you will feel the need to scale up your business and align your marketing to match new business requirements. If your business requires expanding your target market, you need to have a system in place that is able to adapt to the increased functions. It means your marketing efforts also need to upgrade.
New opportunities would open new doors to add more unique services and features needed to attract a larger market. With a mobile app, you can add more personalized CTAs to increase the click-through rate of your apps.
As mentioned, emails take longer for customers to take action, whereas app CTAs help them engage with offers and prompts more quickly.
Streamlined business processes are a significant benefit of developing an app. Even if your business has an existing system in place, an app can seamlessly integrate with it. Custom-made apps ensure that if your business has recently built software, it can merge with it without any operating glitches.
Merging the earlier software with the new one will help in retaining the data that has been stored over the years. The legacy systems have precious data that can only be recovered if adequately maintained. When upgrading the business, an app is highly beneficial as it can help bring both systems together.
Having a competitive edge in a constantly evolving digital world is challenging. Consumer behaviors are changing constantly; hence, businesses should focus more on increasing communication.
The success of an organization depends on solving people’s queries at the earliest. Compared to websites, apps have better communication and hence also increase customer satisfaction.
An efficient mobile strategy includes better engagement with the customers and can become the driving force for achieving competitive advantage. It further leads to increased revenues and customer retention. If you want your customers to stick longer with your brand, an app would provide that undisputed advantage.
Mobile apps collect a vast amount of data in the form of customer habits, behaviors, and interests. Such data collection provides valuable insights into user interaction and makes it more personalized.
Smartphones come with more native features like navigation sensors like GPS and biometric sensors like fingerprint and facial recognition to enhance security.
It eliminates the use of paper forms and allows employees to take advantage of digital data storage. Hence, using mobile apps for data collection and analysis is highly beneficial because it saves time and reduces the cost of collecting information. Moreover, it also provides control over processing information.
Companies investing in developing mobile apps have higher chances of raising their monetization potential. Since apps offer diverse revenue streams, including in-app purchases, advertising, and subscription models, they become powerful tools to boost productivity.
Data analytics form a massive part of mobile apps, helping businesses to enable precise targeting and personalized experiences. It ultimately increases the potential for more conversions and empowers companies to turn their apps into lucrative assets.
Mobile apps push the boundaries of scaling and growing their business to further heights. For a seamless adaptation to changing user demands, an app provides a profitable platform to keep it responsive and reliable. The agility of mobile apps enhances business expansion and hence increases customer satisfaction.
Simultaneously, the growth of mobile apps leverages the potential of tapping into a global audience and increasing app visibility. Strategic decisions are another benefit of using mobile apps for fueling operational efficiency and broadening the market horizons.
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Mobile apps offer convenience and access to a plethora of services and entertainment at their fingertips. They enhance productivity, simplify tasks, and provide innovative solutions to everyday challenges. For businesses, mobile apps offer a range of possibilities for user engagement, loyalty for a brand, and revenue generation.
At Moon Technolabs, our developers are experts in creating and delivering personalization and user-centric design of mobile apps for immersive experiences that foster customer satisfaction and loyalty.
From healthcare to e-commerce, education to entertainment, our dynamic mobile apps have become integral to various industries, allowing them to stay competitive and meet the evolving needs of users.
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Jayanti Katariya is the CEO of Moon Technolabs, a fast-growing IT solutions provider, with 18+ years of experience in the industry. Passionate about developing creative apps from a young age, he pursued an engineering degree to further this interest. Under his leadership, Moon Technolabs has helped numerous brands establish their online presence and he has also launched an invoicing software that assists businesses to streamline their financial operations.
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